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Tuesday, November 27 • 10:15am - 12:15pm
Workshop B: Co-Create a Communications Strategy Using Paper Airplanes - LED BY LOCAL WISDOM

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The art of getting messages to audiences and moving them to act is daunting, especially in this crazy world where the increase of disruption and information is staggering. As communicators and marketers, we gamble our investment on strategies that bring the best business returns.
The wisdom within all of us is powerful. This down and dirty, simple and fun, interactive session allows participants to anonymously share their mission and brainstorm ideas. It all happens within a framework designed to output the key elements to a communications strategy. And we’ll do this using paper airplanes.
In this highly interactive workshop, you’ll learn frameworks to:
- Draft a departmental mission and define key messages
- Define experiences that will move your audience to action
- Define communication channels to host and promote your messages

Pinaki Kathiari, CEO
Local Wisdom

avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →

Tuesday November 27, 2018 10:15am - 12:15pm PST
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA