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Wednesday, November 28 • 10:40am - 11:15am
Interactive Session: How to Become Unforgettable: An Introduction to Magnetism and Courageous Storytelling - MONACO BRANDING AND CREATIVE

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Remember that book you couldn't put down? That movie you didn’t want to end? Great storytelling is a skill that directly accesses the part of our brain that is built for recall. And the principles of storytelling are the same principles behind the brands we know and love.
In this interactive sessions gain an understanding of the tools required to move and inspire people with a clear, concise, and engaging story. You’ll learn to transcend “brand fog”—vague positioning and generic messaging—and unlock the power of your story by accessing newfound freedoms, directional possibilities and a natural urgency to create, including:
• Understanding brand as a story, and the power within it
• Clarity on how stories provide direct access to the parts of the brain built for recall
• Understanding how to build your unique story
• Presenting your story (and/or pitch) with new clarity and confidence
• Aligning your story with core values and vision

Greg Monaco, Brand Consultant

avatar for Greg Monaco

Greg Monaco

Brand Consultant, Monaco Branding and Creative
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. As founder of The Engagement Consultancy™, Monaco Lange, Greg puts these skills into action by helping organizations... Read More →

Wednesday November 28, 2018 10:40am - 11:15am PST
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA