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Wednesday, November 28 • 11:15am - 11:50am
Executing Integrated Communications Across the Enterprise on a Non-Profit Budget - MOREHOUSE SCHOOL OF MEDICINE

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Are you faced with having a big brand, with a great story to tell and limited funds? Learn to develop targeted organic communication tools that fit your audience and share your message.  

This session from Morehouse School of Medicine will allow you to think through your goals, develop strategies and execute tactics that have effective results, without breaking the bank, but also provide you with examples and information to help you:

  •  Understand the integrated planning model and learn the components
  • Learn to use helpful strategies to increase brand awareness, develop new business and grow current business
  • Develop messaging to tell your story
  • Establish attainable goals to share with leadership

Ronna Charles, Director of Marketing and Communications

avatar for Ronna Charles

Ronna Charles

Director of Marketing and Communications, Morehouse School of Medicine
Ronna Charles has been director of marketing and communications at Morehouse School of Medicine (MSM) since 2013. She is responsible for developing communications strategy that promotes the school's mission to advance health equity through community based clinical care. These strategies... Read More →

Wednesday November 28, 2018 11:15am - 11:50am PST
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA