Are you faced with having a big brand, with a great story to tell and limited funds? Learn to develop targeted organic communication tools that fit your audience and share your message.
This session from Morehouse School of Medicine will allow you to think through your goals, develop strategies and execute tactics that have effective results, without breaking the bank, but also provide you with examples and information to help you:
- Understand the integrated planning model and learn the components
- Learn to use helpful strategies to increase brand awareness, develop new business and grow current business
- Develop messaging to tell your story
- Establish attainable goals to share with leadership
Ronna Charles, Director of Marketing and Communications
MOREHOUSE SCHOOL OF MEDICINE
