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Thursday, November 29 • 10:45am - 11:20am
Branding from the Inside Out: Get Your Employees to Genuinely Buy into Your Brand Values and Be Ready and Willing to Deliver on Them - ADAMS & KNIGHT + HACKENSACK MERIDIAN HEALTH

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When a company's employees can influence what and how their customers are making their buying decisions, it shows how they are creating a brand from the inside, out. Brand strategies across an organization can help both employees push for the brand and can influence those buying into the brand.

Discover how Hackensack Meridan Health begins their branding from the inside. Leave equipped with the skills you need to get your employees to genuinely but into your brand, including how to:
  • Educate your employees to understand the importance of internal branding
  • Create a brand strategy that inspires employees, but also external stakeholders
  • Engage with employees and use the same brand strategies internally, as they do externally

Reem Nouh, SVP, Strategy & Healthcare Marketing

Tria Deibert, Vice President, Experience Marketing

avatar for Tria Diebert

Tria Diebert

Vice President, Experience Marketing, Hackensack Meridian Health
Tria Deibert has enjoyed designing amazing experiences and storytelling for as long as she can remember. Today, as vice president of experience marketing at Hackensack Meridian Health, she has the unique role and pleasure of connecting the brand story with the experiences we design... Read More →
avatar for Reem Nouh

Reem Nouh

SVP, Strategy & Healthcare Marketing, Adams & Knight, Inc.
With over two decades of experience and a Bachelor of Science in Pharmacy and a Master of Science in Health Care Administration, Reem Nouh is a passionate healthcare marketing strategist. In her own words: “I love healthcare…in fact it runs in my blood!" (She comes from a family... Read More →

Thursday November 29, 2018 10:45am - 11:20am PST
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA