When a company's employees can influence what and how their customers are making their buying decisions, it shows how they are creating a brand from the inside, out. Brand strategies across an organization can help both employees push for the brand and can influence those buying into the brand.
Discover how Hackensack Meridan Health begins their branding from the inside. Leave equipped with the skills you need to get your employees to genuinely but into your brand, including how to:
- Educate your employees to understand the importance of internal branding
- Create a brand strategy that inspires employees, but also external stakeholders
- Engage with employees and use the same brand strategies internally, as they do externally
Reem Nouh, SVP, Strategy & Healthcare Marketing
ADAMS & KNIGHT, INC.Tria Deibert, Vice President, Experience Marketing
HACKENSACK MERIDAN HEALTH
