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Thursday, November 29 • 11:20am - 11:55am
How to Use Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand - SAP

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To attract and engage employees voluntarily, without having to use significant bandwidth, a nonexistent budget, or enforcement power, SAP created weekly 60 second videos called “Brand Tips in a Minute.”
These minute videos (not a second longer!) are designed to help employees understand and apply the brand while showing them how to save time and reduce headaches – all while helping to build a stronger, consistent brand.
Implement this award-winning format and other innovative practices like “Training Tuesdays”, “Brand Flashes”, and a “Brand Master” into your internal brand strategy to exceed employee brand engagement goals, including how to:
  • Attract and inspire employees to create consistent, customer-centric, branded experiences
  • Measure engagement data to continually improve
  • Increase your brand champions across the enterprise
  • Remain consistent
Joe Pantigoso, Senior Director, Global Brand

avatar for Joe Pantigoso

Joe Pantigoso

Senior Director, Global Brand, SAP
Industry recognized for his branding and brand engagement expertise, Joe Pantigoso is a senior marketing communications executive with a proven track record of building brands.  For the past five years at SAP, a top global brand and leading enterprise software company, he’s been... Read More →

Thursday November 29, 2018 11:20am - 11:55am PST
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA