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Wednesday, November 28 • 3:55pm - 4:30pm
Creating a Strategy: Taking a Proactive Approach to Corporate Communications - THE NEW YORK TIMES

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As communications professionals, we are so often thinking strategically about others: their work, their crisis, their news to the point where our own goals and strategy is overlooked.

In this session, learn how The New York Times created a strategic plan for effective, proactive internal and external communications. Leave equipped with the knowledge needed to take a proactive approach to your communications, including how to:

  • Reorganize your team and workflow processes to make internal and external communications part of everyone's role
  • Reexamine your communications channels
  • Establish and clarify key messages
  • Empower employees for media exposure moments
  • Improve internal communications

Linda Zebian, Executive Director, Corporate Communications

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Linda Zebian

Executive Director, Corporate Communications, The New York Times Company
Linda Zebian is executive director, corporate communications at The New York Times Company. In this role she leads internal and external communication strategy for all New York Times business divisions in including Brand, Advertising, Consumer Marketing/subscriptions and New Products... Read More →

Wednesday November 28, 2018 3:55pm - 4:30pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA