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Strategic Corporate Communications has ended
Wednesday, November 28 • 9:45am - 10:20am
Play to Your Strengths: How Corporate Citizenship Brings Everyone to the Communications Table - BENJAMIN MOORE & CO

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Whether you work in internal communications, PR, or mar-com, you know communicators are a really opinionated bunch! The stakes are high, too – communicators’ differing views on what’s important can lead to a fragmented and confusing brand for your customers. There are some sweet spots though – and one of those might be the strong and positive culture within your company and the passionate way your company and its employees make an impact on your community.

Learn how our 135+-year-old company is starting to highlight its citizenship and cultural strengths, resulting in a stronger brand and a more integrated communications team, including:

  • Increasing collaboration across channels to boost morale
  • Aligning communication strategies to drive change
  • Creating a more integrated communications team to increase internal branding

Julianne Lewis Maguire, Senior Manager, Corporate Communications & Community Outreach
Benjamin Moore & Co.        

Rachel Willard-Chang, Manager, Community Outreach
Benjamin Moore & Co.   

Speakers
avatar for Julianne Lewis Maguire

Julianne Lewis Maguire

Senior Manager, Corporate Communications & Community Outreach, Benjamin Moore & Co.
Before managing corporate communications for Benjamin Moore & Co., a Berkshire Hathaway company, Julianne worked in the worlds of advertising, publishing and non-profit organizations. At Benjamin Moore she has had the rare opportunity to work with nearly every customer and employee... Read More →
avatar for Rachel Willard-Chang

Rachel Willard-Chang

Manager, Community Outreach, Benjamin Moore & Co.
Joining Benjamin Moore & Co. in 2016, Rachel manages the company’s community involvement, inclusive of strategic partnerships with local and national nonprofits, monetary and in-kind donations and employee volunteerism. Working collaboratively with departments across the company... Read More →


Wednesday November 28, 2018 9:45am - 10:20am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA