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Strategic Corporate Communications has ended
Thursday, November 29 • 2:15pm - 2:50pm
Interactive Session: Reimagining Your Content to Drive Measurable Outputs and Outcomes - AUDACITY

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We humans are a mix of the rational and the emotional. We think and we feel. We respond with both our brains and our hearts. However, most corporate communication content is much more rational than emotional. It’s all about thinking and less about feeling. But what if we flip that notion on its head? What if we tell stories that not only inform our employees but inspire them? Stories that make them think AND feel. During this interactive session, we’ll work through some live content examples (articles and videos) and reimagine them in ways that drive more content engagement and measurable outputs/outcomes.

Jason Anthoine, Managing Founder
AUDACITY

Speakers
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
Jason was raised in a small Southern town in a blue-collar home. His dad was an assembly-line foreman at a school bus factory and his mom was a secretary at the bank. From them, he learned the value of an honest day’s work and the pride that comes from doing work that matters and... Read More →


Thursday November 29, 2018 2:15pm - 2:50pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA