Whether you work in internal communications, PR, or mar-com, you know communicators are a really opinionated bunch! The stakes are high, too – communicators’ differing views on what’s important can lead to a fragmented and confusing brand for your customers. There are
some sweet spots though – and one of those might be the strong and positive culture within your company and the passionate way your company and its employees make an impact on your community.
Learn how our 135+-year-old company is starting to highlight its citizenship and cultural strengths, resulting in a stronger brand and a more integrated communications team, including:
- Increasing collaboration across channels to boost morale
- Aligning communication strategies to drive change
- Creating a more integrated communications team to increase internal branding
Julianne Lewis Maguire, Senior Manager, Corporate Communications & Community Outreach
Benjamin Moore & Co. Rachel Willard-Chang, Manager, Community Outreach
Benjamin Moore & Co.