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Tuesday, November 27
 

TBA

Pre-Conference Workshops
Tuesday November 27, 2018 TBA
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

7:45am

Registration and Breakfast
Sign-in, pick up your workshop materials, and grab some coffee. Sessions will begin at 8:00.

Tuesday November 27, 2018 7:45am - 8:00am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

8:00am

Workshop A: The Most Powerful Thing You Can Do Right Now to Improve Your Communications - LED BY TOYAMA & CO
What is at the core of effective communication, independent on the medium being used?
Learn to recognize, define and hone the skills that will improve your communication regardless of whom you are communicating. In this session, we will cover the top three aspects to focus on so that you can become an effective communicator.

Working on yourself as a top communicator, you will be able to communicate in any environment, to any audience. Leave this session equipped with:


  • The #1 trait of effective communicators
  • One communication change you can implement immediately 
  • Tactics to understand the listener’s care and find common ground

Claudio Toyama, CEO
TOYAMA & CO

Speakers
avatar for Claudio Toyama

Claudio Toyama

CEO, Toyama & Co
Claudio is the author of the best-selling book “The Samurai Samba Vinci Way: How to improve your executive presence, increase trust and lead your team at a world-class level” that sold in 16 countries (so far).He is the CEO of Toyama&Co., an International leadership consultancy... Read More →


Tuesday November 27, 2018 8:00am - 10:00am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:00am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday November 27, 2018 10:00am - 10:15am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:15am

Workshop B: Co-Create a Communications Strategy Using Paper Airplanes - LED BY LOCAL WISDOM
The art of getting messages to audiences and moving them to act is daunting, especially in this crazy world where the increase of disruption and information is staggering. As communicators and marketers, we gamble our investment on strategies that bring the best business returns.
 
The wisdom within all of us is powerful. This down and dirty, simple and fun, interactive session allows participants to anonymously share their mission and brainstorm ideas. It all happens within a framework designed to output the key elements to a communications strategy. And we’ll do this using paper airplanes.
 
In this highly interactive workshop, you’ll learn frameworks to:
 
- Draft a departmental mission and define key messages
- Define experiences that will move your audience to action
- Define communication channels to host and promote your messages

Pinaki Kathiari, CEO
Local Wisdom

Speakers
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →


Tuesday November 27, 2018 10:15am - 12:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

12:15pm

Lunch on Your Own, But Not Alone
Need recommendations for lunch? Visit the ALI staff at the registration desk.  

**Everyone is financially responsible for their own lunch.

Tuesday November 27, 2018 12:15pm - 1:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

1:15pm

Workshop C: Aligning Internal & External Communications by Design: Reimagining the Structure of Your Communications Function to Match Your New Reality - LED BY AUDACITY
Many corporate leaders, including CCOs, believe there is a hard wall that separates internal communications from external communications. That notion is even reinforced when you look at the function’s org chart and see those areas separated by lines and boxes. But we all know that’s hogwash: great content and engaging stories know no walls. And it’s that work that defines what the communications team does, not the audiences or the channels or even the structure. Given that, it’s time that the communications function’s structure and workflow truly reflect how the team actually gets work done to promote and protect the brand.

During this interactive workshop, you’ll see how communications functions are being reimagined and redesigned to eliminate silos and put the focus on creating great content and great experiences, whether internal or external, including:
 
  • Discovering how and why the term “corporate communications” is dead and the opportunity that presents for communications teams
  • Seeing how a number of global brands are reimagining their communications functions and realigning them around the heart of what they are actually there to do: tell great stories
  • Learning how to rethink job descriptions, roles, responsibilities, and workflow to both energize the communications team and turbocharge content production
  • Seeing how this new approach is working and new ways to measure the team’s success
  • Creating strategies for how you can start this conversation back at your workplace and sell this new structure to the c-suite

Jason Anthoine, Managing Founder
AUDACITY

Speakers
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
Jason was raised in a small Southern town in a blue-collar home. His dad was an assembly-line foreman at a school bus factory and his mom was a secretary at the bank. From them, he learned the value of an honest day’s work and the pride that comes from doing work that matters and... Read More →


Tuesday November 27, 2018 1:15pm - 3:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

3:15pm

Close of Workshop Day & Networking Reception for Workshop Attendees and Speakers
Thank you for joining us today. Please join us in the hotel lobby for complimentary drinks.
If you're interested in dining out this evening, please see an ALI staff member for restaurant ideas.

Tuesday November 27, 2018 3:15pm - 3:20pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA
 
Wednesday, November 28
 

TBA

General Session, Day 1
Wednesday November 28, 2018 TBA
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

8:00am

Registration, Networking & Continental Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday November 28, 2018 8:00am - 8:30am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

8:30am

ALI Welcome & Annoucements
We're thrilled to have you join us.
Please tweet using #ALI_Comms

Wednesday November 28, 2018 8:30am - 8:40am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

8:40am

Chairs' Welcome & Peer Networking - BRILLIANT INK
Get to know your fellow peers, their biggest internal & external communication challenges and a few fun facts.

Speakers
avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink
I've spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is my passion and I believe strongly in the role that communications plays in helping people feel good about the work they do every day. I believe my work... Read More →
avatar for Patty Rivas

Patty Rivas

Vice President, Brilliant Ink
Patty Rivas is a Vice President at Brilliant Ink. After spending nearly 10 years focused on public relations – both with large agencies and in-house – Patty took her love for writing and communicating to Brilliant Ink, where she helps companies connect with and empower their... Read More →


Wednesday November 28, 2018 8:40am - 9:10am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

9:10am

Maximizing Our Presence: Aligning External and Internal Communications to Harness the Tide of Culture - FEDERAL RESERVE BANK OF PHILADELPHIA
After recently celebrating our centennial, the Federal Reserve Bank of Philadelphia has undergone many changes at the senior leadership level. Our Bank President Patrick T. Harker has elevated his presence throughout the Third Federal Reserve District, and the Corporate Affairs Department has realigned to support the outreach strategy. Internal communications have gotten a facelift, and both internal and external communications have been focused on telling the story of the Bank’s outreach in the Third District.

  • Engage early and often with your key stakeholders
  • Use the same content internally and externally
  • Harness the tide of the culture that’s already there

Alyssa Oshiro, Senior Internal Communications Associate
FEDERAL RESERVE BANK OF PHILADELPHIA


Speakers
avatar for Alyssa Oshiro

Alyssa Oshiro

Senior Internal Communications Associate, Federal Reserve Bank of Philadelphia
Prior to joining the Federal Reserve Bank of Philadelphia as an intern, Alyssa Oshiro had absolutely no idea what the Fed was or what it did. Ten years later, as senior internal communications associate, Alyssa is at the center of ensuring employees have the information they need... Read More →


Wednesday November 28, 2018 9:10am - 9:45am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

9:45am

Play to Your Strengths: How Corporate Citizenship Brings Everyone to the Communications Table - BENJAMIN MOORE & CO
Whether you work in internal communications, PR, or mar-com, you know communicators are a really opinionated bunch! The stakes are high, too – communicators’ differing views on what’s important can lead to a fragmented and confusing brand for your customers. There are some sweet spots though – and one of those might be the strong and positive culture within your company and the passionate way your company and its employees make an impact on your community.

Learn how our 135+-year-old company is starting to highlight its citizenship and cultural strengths, resulting in a stronger brand and a more integrated communications team, including:

  • Increasing collaboration across channels to boost morale
  • Aligning communication strategies to drive change
  • Creating a more integrated communications team to increase internal branding

Julianne Lewis Maguire, Senior Manager, Corporate Communications & Community Outreach
Benjamin Moore & Co.        

Rachel Willard-Chang, Manager, Community Outreach
Benjamin Moore & Co.   

Speakers
avatar for Julianne Lewis Maguire

Julianne Lewis Maguire

Senior Manager, Corporate Communications & Community Outreach, Benjamin Moore & Co.
Before managing corporate communications for Benjamin Moore & Co., a Berkshire Hathaway company, Julianne worked in the worlds of advertising, publishing and non-profit organizations. At Benjamin Moore she has had the rare opportunity to work with nearly every customer and employee... Read More →
avatar for Rachel Willard-Chang

Rachel Willard-Chang

Manager, Community Outreach, Benjamin Moore & Co.
Joining Benjamin Moore & Co. in 2016, Rachel manages the company’s community involvement, inclusive of strategic partnerships with local and national nonprofits, monetary and in-kind donations and employee volunteerism. Working collaboratively with departments across the company... Read More →


Wednesday November 28, 2018 9:45am - 10:20am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:20am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday November 28, 2018 10:20am - 10:40am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:40am

Interactive Session: How to Become Unforgettable: An Introduction to Magnetism and Courageous Storytelling - MONACO BRANDING AND CREATIVE
Remember that book you couldn't put down? That movie you didn’t want to end? Great storytelling is a skill that directly accesses the part of our brain that is built for recall. And the principles of storytelling are the same principles behind the brands we know and love.
 
In this interactive sessions gain an understanding of the tools required to move and inspire people with a clear, concise, and engaging story. You’ll learn to transcend “brand fog”—vague positioning and generic messaging—and unlock the power of your story by accessing newfound freedoms, directional possibilities and a natural urgency to create, including:
 
• Understanding brand as a story, and the power within it
• Clarity on how stories provide direct access to the parts of the brain built for recall
• Understanding how to build your unique story
• Presenting your story (and/or pitch) with new clarity and confidence
• Aligning your story with core values and vision

Greg Monaco, Brand Consultant
MONACO BRANDING AND CREATIVE

Speakers
avatar for Greg Monaco

Greg Monaco

Brand Consultant, Monaco Branding and Creative
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. As founder of The Engagement Consultancy™, Monaco Lange, Greg puts these skills into action by helping organizations... Read More →


Wednesday November 28, 2018 10:40am - 11:15am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

11:15am

Executing Integrated Communications Across the Enterprise on a Non-Profit Budget - MOREHOUSE SCHOOL OF MEDICINE
Are you faced with having a big brand, with a great story to tell and limited funds? Learn to develop targeted organic communication tools that fit your audience and share your message.  

This session from Morehouse School of Medicine will allow you to think through your goals, develop strategies and execute tactics that have effective results, without breaking the bank, but also provide you with examples and information to help you:

  •  Understand the integrated planning model and learn the components
  • Learn to use helpful strategies to increase brand awareness, develop new business and grow current business
  • Develop messaging to tell your story
  • Establish attainable goals to share with leadership

Ronna Charles, Director of Marketing and Communications
MOREHOUSE SCHOOL OF MEDICINE


Speakers
avatar for Ronna Charles

Ronna Charles

Director of Marketing and Communications, Morehouse School of Medicine
Ronna Charles has been director of marketing and communications at Morehouse School of Medicine (MSM) since 2013. She is responsible for developing communications strategy that promotes the school's mission to advance health equity through community based clinical care. These strategies... Read More →


Wednesday November 28, 2018 11:15am - 11:50am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

11:50am

Lunch on Your Own, but Not Alone - Reservations Have Been Made
Keep the conversation going, get some fresh air, and dine out at a New York City "hot spot" with your conference peers.

Reservations  have been made at a number of local restaurants. Please sign-up at the  registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday November 28, 2018 11:50am - 1:20pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

1:20pm

Interactive Session: Re-Aligning Self Awareness to Deal with Conflict Effectively - TOYAMA & CO.
Dealing with conflict is an essential step prior to coming to alignment but workplace conflict is inevitable. Rather than focus on a step-by-step process for conflict resolution, we will look at how to curb destructive behaviors so that conflict can become more productive, ultimately improving workplace results and relationships.

By increasing participants’ self-awareness around conflict behaviors, they will discover how to effectively respond to the uncomfortable and unavoidable challenges of workplace conflict.

Participants will:
  • Appreciate how their style of handling conflict affects the people around them
  • Learn how to “catch” themselves when going down a destructive conflict path
  • Discover how to reframe a conflict situation and choose more productive behaviors

Claudio Toyama, CEO
Toyama & Co.


Speakers
avatar for Claudio Toyama

Claudio Toyama

CEO, Toyama & Co
Claudio is the author of the best-selling book “The Samurai Samba Vinci Way: How to improve your executive presence, increase trust and lead your team at a world-class level” that sold in 16 countries (so far).He is the CEO of Toyama&Co., an International leadership consultancy... Read More →


Wednesday November 28, 2018 1:20pm - 1:55pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

1:55pm

How Engaging and Educating Client Success Employees Delivers a Better Client Experience - INDEED
Indeed's culture is driven by innovation and continual iteration on current products. The velocity and magnitude of changes challenge them to align internal and external communications to keep clients and employees educated on our product features and offering.

Discover first-hand how Indeed has engaged and educated employees to deliver a better client experience, including:
                   
  • An overview of the challenges faced, and how the Indeed culture drives innovation 
  • How Indeed has pivoted to engage and adapt to communications needs
  • Takeaways that you can apply to your organization
                                                           

Sarah Grant, Senior Director, Solutions
INDEED 

Speakers
avatar for Sarah Grant

Sarah Grant

Senior Director, Solutions, Indeed


Wednesday November 28, 2018 1:55pm - 2:30pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

2:30pm

Effectively Creating Collaboration Between Internal and External Communications Teams - PERFORMICS
Creativity is key when in an external communications role working with internal communications. Whether you're new to the role or not, having open conversations is key when collaborating on messages.

Discover how Performics created a creative and collaborative message, while fairly new in the role, including how to:

  • Understand messages internally and externally
  • Create understanding and transparency in your new communications role
  • Collaborate on creating and sending messages

Laura Heller, Director, External Communications
PERFORMICS

Speakers
avatar for Laura Heller

Laura Heller

Director, External Communications, Performics


Wednesday November 28, 2018 2:30pm - 3:05pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

3:05pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday November 28, 2018 3:05pm - 3:20pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

3:20pm

Interactive Session: The 7 Do’s and Don’ts for Co-Creation - LOCAL WISDOM
In today's business model, we go through the mundane cycle of discussing what we plan to do, we go off in our vacuum, create something, review it, receive feedback, fix it, repeat. The process is often frustrating and delivers unexpected results.
 
Pinaki’s digital agency, Local Wisdom, uses co-creation techniques to expedite the process while gaining valuable insights and powerful returns for their clients. In this refreshing talk, you'll discover the versatility of co-creation and how you can incorporate these techniques across departments, employees, customers, suppliers, and even your personal lives.
 
You'll walk out with powerful tools to take back to your organization, including:
  • Knowing why and when you should co-create
  • Getting the right people to the table
  • Facilitating productive co-creation sessions
  • Brainstorming and designing
  • Creating products together

Pinaki Kathiari, CEO
LOCAL WISDOM

Speakers
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →


Wednesday November 28, 2018 3:20pm - 3:55pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

3:55pm

Creating a Strategy: Taking a Proactive Approach to Corporate Communications - THE NEW YORK TIMES
As communications professionals, we are so often thinking strategically about others: their work, their crisis, their news to the point where our own goals and strategy is overlooked.

In this session, learn how The New York Times created a strategic plan for effective, proactive internal and external communications. Leave equipped with the knowledge needed to take a proactive approach to your communications, including how to:

  • Reorganize your team and workflow processes to make internal and external communications part of everyone's role
  • Reexamine your communications channels
  • Establish and clarify key messages
  • Empower employees for media exposure moments
  • Improve internal communications

Linda Zebian, Executive Director, Corporate Communications
THE NEW YORK TIMES COMPANY

Speakers
avatar for Linda Zebian

Linda Zebian

Executive Director, Corporate Communications, The New York Times Company
Linda Zebian is executive director, corporate communications at The New York Times Company. In this role she leads internal and external communication strategy for all New York Times business divisions in including Brand, Advertising, Consumer Marketing/subscriptions and New Products... Read More →


Wednesday November 28, 2018 3:55pm - 4:30pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

4:30pm

Corporate Communications Experts Thought Leader Panel
Still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Moderators
avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink
I've spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is my passion and I believe strongly in the role that communications plays in helping people feel good about the work they do every day. I believe my work... Read More →

Speakers
avatar for Ronna Charles

Ronna Charles

Director of Marketing and Communications, Morehouse School of Medicine
Ronna Charles has been director of marketing and communications at Morehouse School of Medicine (MSM) since 2013. She is responsible for developing communications strategy that promotes the school's mission to advance health equity through community based clinical care. These strategies... Read More →
avatar for Sarah Grant

Sarah Grant

Senior Director, Solutions, Indeed
avatar for Julianne Lewis Maguire

Julianne Lewis Maguire

Senior Manager, Corporate Communications & Community Outreach, Benjamin Moore & Co.
Before managing corporate communications for Benjamin Moore & Co., a Berkshire Hathaway company, Julianne worked in the worlds of advertising, publishing and non-profit organizations. At Benjamin Moore she has had the rare opportunity to work with nearly every customer and employee... Read More →
avatar for Linda Zebian

Linda Zebian

Executive Director, Corporate Communications, The New York Times Company
Linda Zebian is executive director, corporate communications at The New York Times Company. In this role she leads internal and external communication strategy for all New York Times business divisions in including Brand, Advertising, Consumer Marketing/subscriptions and New Products... Read More →


Wednesday November 28, 2018 4:30pm - 5:05pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

5:05pm

Close of Day One | Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

Wednesday November 28, 2018 5:05pm - 6:30pm

7:00pm

Optional Dining Opportunity With Your Peers
We've made reservations at a few local hot spots. If you're interested in continuing the conversation and would like to dine out with your peers - please see an ALI representative.

Wednesday November 28, 2018 7:00pm - 9:00pm
 
Thursday, November 29
 

TBA

General Session, Day 2
Thursday November 29, 2018 TBA
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

8:00am

Welcome Back - Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday November 29, 2018 8:00am - 8:30am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

8:30am

Attendee Feedback, Recap from Day 1, & Chairs' Address: Corporate Communications Mini Hackathon - BRILLIANT INK
Armed with the strategies and ideas discussed throughout the conference, we’ll launch into an exciting mini “hackathon.” Participants will be divided into small teams, each with a specific corporate communication challenge. Each team will have 20 minutes to discuss their challenge statement and design a solution.

When time’s up, each team will have 3 minutes to present their concept, and we’ll select a winner – but everyone’s a winner because they’ll walk away with tools and ideas to bring back to their work, and we’ll share a summary of the solutions with all participants as a follow-up.

Ann Melinger, CEO
BRILLIANT INK

Patty Rivas, Vice President
BRILLIANT INK

Speakers
avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink
I've spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is my passion and I believe strongly in the role that communications plays in helping people feel good about the work they do every day. I believe my work... Read More →
avatar for Patty Rivas

Patty Rivas

Vice President, Brilliant Ink
Patty Rivas is a Vice President at Brilliant Ink. After spending nearly 10 years focused on public relations – both with large agencies and in-house – Patty took her love for writing and communicating to Brilliant Ink, where she helps companies connect with and empower their... Read More →


Thursday November 29, 2018 8:30am - 9:15am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

9:15am

Transparency in Communication: Building Trust Internally and Externally - WELLS FARGO
Transparent communication is key within a company, both internally and externally. It also allows for building trust in each role within the company. Aligning messages, creating a communications strategy and allowing transparency allow employees to feel comfortable in their role.

See how Wells Fargo creates transparent communication while building trust, including how to:

  • Create an open dialogue to allow for honest communication
  • Keep transparent communication during organizational change
  • Incorporating innovation to align messages internally and externally


Lara Underhill, Communications Advisor
WELLS FARGO 


Speakers
avatar for Lara Underhill

Lara Underhill

Communications Advisor, Wells Fargo
Lara Underhill is a vice president in corporate communications responsible for executive communications and internal storytelling for Wells Fargo Virtual Channels (WFVC). Virtual Channels serves Wells Fargo consumer and small business customers through various channels – digital... Read More →


Thursday November 29, 2018 9:15am - 9:50am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

9:50am

Morning Refreshments & Networking Break
 Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday November 29, 2018 9:50am - 10:10am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:10am

Communicating LGBTQ Competency, Acceptance, and Allyship Internally and Externally- GLAAD
GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, has a nearly 35-year history of working with journalists, brands, athletes, and tech leaders to share stories and campaigns that grow inclusion and acceptance of LGBTQ people. GLAAD staff will share best practices for speaking about LGBTQ people and LGBTQ trends that can inform the work of communicators, whether you are speaking about your own diverse workforce, or marketing your brand to external audiences. GLAAD will also share observations for how to communicate in an intersectional way that is inclusive of all marginalized communities.
 
Ross Murray, Senior Director, GLAAD Media Institute
GLAAD

Speakers
avatar for Ross Murray

Ross Murray

Senior Director, GLAAD Media Institute, GLAAD
Ross Murray is the Senior Director of Education & Training at The GLAAD Media Institute, which provides activist, spokesperson, and media engagement training and education for LGBTQ and allied community members and organizations desiring to deepen their media impact. Ross uses the best practices perfected by GLAAD to train a new generation of advocates in order to accelerate... Read More →


Thursday November 29, 2018 10:10am - 10:45am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:45am

Branding from the Inside Out: Get Your Employees to Genuinely Buy into Your Brand Values and Be Ready and Willing to Deliver on Them - ADAMS & KNIGHT + HACKENSACK MERIDIAN HEALTH
When a company's employees can influence what and how their customers are making their buying decisions, it shows how they are creating a brand from the inside, out. Brand strategies across an organization can help both employees push for the brand and can influence those buying into the brand.

Discover how Hackensack Meridan Health begins their branding from the inside. Leave equipped with the skills you need to get your employees to genuinely but into your brand, including how to:
 
  • Educate your employees to understand the importance of internal branding
  • Create a brand strategy that inspires employees, but also external stakeholders
  • Engage with employees and use the same brand strategies internally, as they do externally

Reem Nouh, SVP, Strategy & Healthcare Marketing
ADAMS & KNIGHT, INC.

Tria Deibert, Vice President, Experience Marketing
HACKENSACK MERIDAN HEALTH

Speakers
avatar for Tria Diebert

Tria Diebert

Vice President, Experience Marketing, Hackensack Meridian Health
Tria Deibert has enjoyed designing amazing experiences and storytelling for as long as she can remember. Today, as vice president of experience marketing at Hackensack Meridian Health, she has the unique role and pleasure of connecting the brand story with the experiences we design... Read More →
avatar for Reem Nouh

Reem Nouh

SVP, Strategy & Healthcare Marketing, Adams & Knight, Inc.
With over two decades of experience and a Bachelor of Science in Pharmacy and a Master of Science in Health Care Administration, Reem Nouh is a passionate healthcare marketing strategist. In her own words: “I love healthcare…in fact it runs in my blood!" (She comes from a family... Read More →


Thursday November 29, 2018 10:45am - 11:20am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

11:20am

How to Use Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand - SAP
To attract and engage employees voluntarily, without having to use significant bandwidth, a nonexistent budget, or enforcement power, SAP created weekly 60 second videos called “Brand Tips in a Minute.”
 
These minute videos (not a second longer!) are designed to help employees understand and apply the brand while showing them how to save time and reduce headaches – all while helping to build a stronger, consistent brand.
 
Implement this award-winning format and other innovative practices like “Training Tuesdays”, “Brand Flashes”, and a “Brand Master” into your internal brand strategy to exceed employee brand engagement goals, including how to:
 
  • Attract and inspire employees to create consistent, customer-centric, branded experiences
  • Measure engagement data to continually improve
  • Increase your brand champions across the enterprise
  • Remain consistent
 
Joe Pantigoso, Senior Director, Global Brand
SAP 

Speakers
avatar for Joe Pantigoso

Joe Pantigoso

Senior Director, Global Brand, SAP
Industry recognized for his branding and brand engagement expertise, Joe Pantigoso is a senior marketing communications executive with a proven track record of building brands.  For the past five years at SAP, a top global brand and leading enterprise software company, he’s been... Read More →


Thursday November 29, 2018 11:20am - 11:55am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

11:55am

Lunch On Your Own, But Not Alone | Reservations Are Booked!
  Take this last opportunity to benchmark with your peers while grabbing a bite to eat at a local restaurant. Reservations have been made, please visit the registration table to sign up.

*** Lunch costs are on your own.

Thursday November 29, 2018 11:55am - 1:30pm

1:30pm

Changing How We Operate: Upping the Voice of Associates - ALCON
Hear how Alcon brought associates’ viewpoint and expertise to the table by introducing a challenge to “Fix One Thing” for the company and change the business dynamics – inviting further accountability from each associate. Learn about the partnership with the leadership team that created the backbone of the cultural shift in place today. Understand that by combining and leveraging a few initiatives, a great approach can be identified that allows diversity of thought to reign in a company.

You will get to see screenshots from the Yammer site at different phases of the rollout of the initiative, see the blueprint that keeps Alcon grounded in the cultural shift taking place – how they operate as a company, view a video about the diversity of thought that is helping to build the Alcon of the future.

Discover how to build employee engagement through Yammer, including how to:
 
  • Identify how you can “grow" the voice of your associates
  • Leverage and link tools
  • Unleash the power of your associates

Cody Loveland, Global Head, Employment Brand & Recruitment Marketing
ALCON

Speakers
avatar for Cody Loveland

Cody Loveland

Global Head, Employment Brand & Recruitment Marketing, Alcon
Cody Loveland is currently the Global Head of Employment Brand and Recruitment Marketing at Alcon, in Fort Worth, Texas and is behind the digital strategy to inspire associates and attract top talent. He developed and implemented Alcon’s world-class, multi-day BestSTART onboarding... Read More →


Thursday November 29, 2018 1:30pm - 2:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

2:15pm

Interactive Session: Reimagining Your Content to Drive Measurable Outputs and Outcomes - AUDACITY
We humans are a mix of the rational and the emotional. We think and we feel. We respond with both our brains and our hearts. However, most corporate communication content is much more rational than emotional. It’s all about thinking and less about feeling. But what if we flip that notion on its head? What if we tell stories that not only inform our employees but inspire them? Stories that make them think AND feel. During this interactive session, we’ll work through some live content examples (articles and videos) and reimagine them in ways that drive more content engagement and measurable outputs/outcomes.

Jason Anthoine, Managing Founder
AUDACITY

Speakers
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
Jason was raised in a small Southern town in a blue-collar home. His dad was an assembly-line foreman at a school bus factory and his mom was a secretary at the bank. From them, he learned the value of an honest day’s work and the pride that comes from doing work that matters and... Read More →


Thursday November 29, 2018 2:15pm - 2:50pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

2:50pm

Conference Wrap-Up: Key Takeaways, Raffle and Final Questions
Take this time to digest all that you've learned these past 3 days. In this wrap-up, organize your thoughts and prepare your next steps as you return to the office. We'll also announce the final raffle winner and toast to an idea-filled 3 days!

Thursday November 29, 2018 2:50pm - 3:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

3:15pm

Close of Conference | Thank You For Joining Us
Thursday November 29, 2018 3:15pm - 3:20pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA