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Wednesday, November 28


Maximizing Our Presence: Aligning External and Internal Communications to Harness the Tide of Culture - FEDERAL RESERVE BANK OF PHILADELPHIA
After recently celebrating our centennial, the Federal Reserve Bank of Philadelphia has undergone many changes at the senior leadership level. Our Bank President Patrick T. Harker has elevated his presence throughout the Third Federal Reserve District, and the Corporate Affairs Department has realigned to support the outreach strategy. Internal communications have gotten a facelift, and both internal and external communications have been focused on telling the story of the Bank’s outreach in the Third District.

  • Engage early and often with your key stakeholders
  • Use the same content internally and externally
  • Harness the tide of the culture that’s already there

Alyssa Oshiro, Senior Internal Communications Associate

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Alyssa Oshiro

Senior Internal Communications Associate, Federal Reserve Bank of Philadelphia
Prior to joining the Federal Reserve Bank of Philadelphia as an intern, Alyssa Oshiro had absolutely no idea what the Fed was or what it did. Ten years later, as senior internal communications associate, Alyssa is at the center of ensuring employees have the information they need... Read More →

Wednesday November 28, 2018 9:10am - 9:45am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Play to Your Strengths: How Corporate Citizenship Brings Everyone to the Communications Table - BENJAMIN MOORE & CO
Whether you work in internal communications, PR, or mar-com, you know communicators are a really opinionated bunch! The stakes are high, too – communicators’ differing views on what’s important can lead to a fragmented and confusing brand for your customers. There are some sweet spots though – and one of those might be the strong and positive culture within your company and the passionate way your company and its employees make an impact on your community.

Learn how our 135+-year-old company is starting to highlight its citizenship and cultural strengths, resulting in a stronger brand and a more integrated communications team, including:

  • Increasing collaboration across channels to boost morale
  • Aligning communication strategies to drive change
  • Creating a more integrated communications team to increase internal branding

Julianne Lewis Maguire, Senior Manager, Corporate Communications & Community Outreach
Benjamin Moore & Co.        

Rachel Willard-Chang, Manager, Community Outreach
Benjamin Moore & Co.   

avatar for Julianne Lewis Maguire

Julianne Lewis Maguire

Senior Manager, Corporate Communications & Community Outreach, Benjamin Moore & Co.
Before managing corporate communications for Benjamin Moore & Co., a Berkshire Hathaway company, Julianne worked in the worlds of advertising, publishing and non-profit organizations. At Benjamin Moore she has had the rare opportunity to work with nearly every customer and employee... Read More →
avatar for Rachel Willard-Chang

Rachel Willard-Chang

Manager, Community Outreach, Benjamin Moore & Co.
Joining Benjamin Moore & Co. in 2016, Rachel manages the company’s community involvement, inclusive of strategic partnerships with local and national nonprofits, monetary and in-kind donations and employee volunteerism. Working collaboratively with departments across the company... Read More →

Wednesday November 28, 2018 9:45am - 10:20am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Executing Integrated Communications Across the Enterprise on a Non-Profit Budget - MOREHOUSE SCHOOL OF MEDICINE
Are you faced with having a big brand, with a great story to tell and limited funds? Learn to develop targeted organic communication tools that fit your audience and share your message.  

This session from Morehouse School of Medicine will allow you to think through your goals, develop strategies and execute tactics that have effective results, without breaking the bank, but also provide you with examples and information to help you:

  •  Understand the integrated planning model and learn the components
  • Learn to use helpful strategies to increase brand awareness, develop new business and grow current business
  • Develop messaging to tell your story
  • Establish attainable goals to share with leadership

Ronna Charles, Director of Marketing and Communications

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Ronna Charles

Director of Marketing and Communications, Morehouse School of Medicine
Ronna Charles has been director of marketing and communications at Morehouse School of Medicine (MSM) since 2013. She is responsible for developing communications strategy that promotes the school's mission to advance health equity through community based clinical care. These strategies... Read More →

Wednesday November 28, 2018 11:15am - 11:50am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


How Engaging and Educating Client Success Employees Delivers a Better Client Experience - INDEED
Indeed's culture is driven by innovation and continual iteration on current products. The velocity and magnitude of changes challenge them to align internal and external communications to keep clients and employees educated on our product features and offering.

Discover first-hand how Indeed has engaged and educated employees to deliver a better client experience, including:
  • An overview of the challenges faced, and how the Indeed culture drives innovation 
  • How Indeed has pivoted to engage and adapt to communications needs
  • Takeaways that you can apply to your organization

Sarah Grant, Senior Director, Solutions

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Sarah Grant

Senior Director, Solutions, Indeed

Wednesday November 28, 2018 1:55pm - 2:30pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Effectively Creating Collaboration Between Internal and External Communications Teams - PERFORMICS
Creativity is key when in an external communications role working with internal communications. Whether you're new to the role or not, having open conversations is key when collaborating on messages.

Discover how Performics created a creative and collaborative message, while fairly new in the role, including how to:

  • Understand messages internally and externally
  • Create understanding and transparency in your new communications role
  • Collaborate on creating and sending messages

Laura Heller, Director, External Communications

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Laura Heller

Director, External Communications, Performics

Wednesday November 28, 2018 2:30pm - 3:05pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Interactive Session: The 7 Do’s and Don’ts for Co-Creation - LOCAL WISDOM
In today's business model, we go through the mundane cycle of discussing what we plan to do, we go off in our vacuum, create something, review it, receive feedback, fix it, repeat. The process is often frustrating and delivers unexpected results.
Pinaki’s digital agency, Local Wisdom, uses co-creation techniques to expedite the process while gaining valuable insights and powerful returns for their clients. In this refreshing talk, you'll discover the versatility of co-creation and how you can incorporate these techniques across departments, employees, customers, suppliers, and even your personal lives.
You'll walk out with powerful tools to take back to your organization, including:
  • Knowing why and when you should co-create
  • Getting the right people to the table
  • Facilitating productive co-creation sessions
  • Brainstorming and designing
  • Creating products together

Pinaki Kathiari, CEO

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Pinaki Kathiari

CEO, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →

Wednesday November 28, 2018 3:20pm - 3:55pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Creating a Strategy: Taking a Proactive Approach to Corporate Communications - THE NEW YORK TIMES
As communications professionals, we are so often thinking strategically about others: their work, their crisis, their news to the point where our own goals and strategy is overlooked.

In this session, learn how The New York Times created a strategic plan for effective, proactive internal and external communications. Leave equipped with the knowledge needed to take a proactive approach to your communications, including how to:

  • Reorganize your team and workflow processes to make internal and external communications part of everyone's role
  • Reexamine your communications channels
  • Establish and clarify key messages
  • Empower employees for media exposure moments
  • Improve internal communications

Linda Zebian, Executive Director, Corporate Communications

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Linda Zebian

Executive Director, Corporate Communications, The New York Times Company
Linda Zebian is executive director, corporate communications at The New York Times Company. In this role she leads internal and external communication strategy for all New York Times business divisions in including Brand, Advertising, Consumer Marketing/subscriptions and New Products... Read More →

Wednesday November 28, 2018 3:55pm - 4:30pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA
Thursday, November 29


Transparency in Communication: Building Trust Internally and Externally - WELLS FARGO
Transparent communication is key within a company, both internally and externally. It also allows for building trust in each role within the company. Aligning messages, creating a communications strategy and allowing transparency allow employees to feel comfortable in their role.

See how Wells Fargo creates transparent communication while building trust, including how to:

  • Create an open dialogue to allow for honest communication
  • Keep transparent communication during organizational change
  • Incorporating innovation to align messages internally and externally

Lara Underhill, Communications Advisor

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Lara Underhill

Communications Advisor, Wells Fargo
Lara Underhill is a vice president in corporate communications responsible for executive communications and internal storytelling for Wells Fargo Virtual Channels (WFVC). Virtual Channels serves Wells Fargo consumer and small business customers through various channels – digital... Read More →

Thursday November 29, 2018 9:15am - 9:50am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Communicating LGBTQ Competency, Acceptance, and Allyship Internally and Externally- GLAAD
GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, has a nearly 35-year history of working with journalists, brands, athletes, and tech leaders to share stories and campaigns that grow inclusion and acceptance of LGBTQ people. GLAAD staff will share best practices for speaking about LGBTQ people and LGBTQ trends that can inform the work of communicators, whether you are speaking about your own diverse workforce, or marketing your brand to external audiences. GLAAD will also share observations for how to communicate in an intersectional way that is inclusive of all marginalized communities.
Ross Murray, Senior Director, GLAAD Media Institute

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Ross Murray

Senior Director, GLAAD Media Institute, GLAAD
Ross Murray is the Senior Director of Education & Training at The GLAAD Media Institute, which provides activist, spokesperson, and media engagement training and education for LGBTQ and allied community members and organizations desiring to deepen their media impact. Ross uses the best practices perfected by GLAAD to train a new generation of advocates in order to accelerate... Read More →

Thursday November 29, 2018 10:10am - 10:45am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Branding from the Inside Out: Get Your Employees to Genuinely Buy into Your Brand Values and Be Ready and Willing to Deliver on Them - ADAMS & KNIGHT + HACKENSACK MERIDIAN HEALTH
When a company's employees can influence what and how their customers are making their buying decisions, it shows how they are creating a brand from the inside, out. Brand strategies across an organization can help both employees push for the brand and can influence those buying into the brand.

Discover how Hackensack Meridan Health begins their branding from the inside. Leave equipped with the skills you need to get your employees to genuinely but into your brand, including how to:
  • Educate your employees to understand the importance of internal branding
  • Create a brand strategy that inspires employees, but also external stakeholders
  • Engage with employees and use the same brand strategies internally, as they do externally

Reem Nouh, SVP, Strategy & Healthcare Marketing

Tria Deibert, Vice President, Experience Marketing

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Tria Diebert

Vice President, Experience Marketing, Hackensack Meridian Health
Tria Deibert has enjoyed designing amazing experiences and storytelling for as long as she can remember. Today, as vice president of experience marketing at Hackensack Meridian Health, she has the unique role and pleasure of connecting the brand story with the experiences we design... Read More →
avatar for Reem Nouh

Reem Nouh

SVP, Strategy & Healthcare Marketing, Adams & Knight, Inc.
With over two decades of experience and a Bachelor of Science in Pharmacy and a Master of Science in Health Care Administration, Reem Nouh is a passionate healthcare marketing strategist. In her own words: “I love healthcare…in fact it runs in my blood!" (She comes from a family... Read More →

Thursday November 29, 2018 10:45am - 11:20am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


How to Use Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand - SAP
To attract and engage employees voluntarily, without having to use significant bandwidth, a nonexistent budget, or enforcement power, SAP created weekly 60 second videos called “Brand Tips in a Minute.”
These minute videos (not a second longer!) are designed to help employees understand and apply the brand while showing them how to save time and reduce headaches – all while helping to build a stronger, consistent brand.
Implement this award-winning format and other innovative practices like “Training Tuesdays”, “Brand Flashes”, and a “Brand Master” into your internal brand strategy to exceed employee brand engagement goals, including how to:
  • Attract and inspire employees to create consistent, customer-centric, branded experiences
  • Measure engagement data to continually improve
  • Increase your brand champions across the enterprise
  • Remain consistent
Joe Pantigoso, Senior Director, Global Brand

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Joe Pantigoso

Senior Director, Global Brand, SAP
Industry recognized for his branding and brand engagement expertise, Joe Pantigoso is a senior marketing communications executive with a proven track record of building brands.  For the past five years at SAP, a top global brand and leading enterprise software company, he’s been... Read More →

Thursday November 29, 2018 11:20am - 11:55am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Changing How We Operate: Upping the Voice of Associates - ALCON
Hear how Alcon brought associates’ viewpoint and expertise to the table by introducing a challenge to “Fix One Thing” for the company and change the business dynamics – inviting further accountability from each associate. Learn about the partnership with the leadership team that created the backbone of the cultural shift in place today. Understand that by combining and leveraging a few initiatives, a great approach can be identified that allows diversity of thought to reign in a company.

You will get to see screenshots from the Yammer site at different phases of the rollout of the initiative, see the blueprint that keeps Alcon grounded in the cultural shift taking place – how they operate as a company, view a video about the diversity of thought that is helping to build the Alcon of the future.

Discover how to build employee engagement through Yammer, including how to:
  • Identify how you can “grow" the voice of your associates
  • Leverage and link tools
  • Unleash the power of your associates

Cody Loveland, Global Head, Employment Brand & Recruitment Marketing

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Cody Loveland

Global Head, Employment Brand & Recruitment Marketing, Alcon
Cody Loveland is currently the Global Head of Employment Brand and Recruitment Marketing at Alcon, in Fort Worth, Texas and is behind the digital strategy to inspire associates and attract top talent. He developed and implemented Alcon’s world-class, multi-day BestSTART onboarding... Read More →

Thursday November 29, 2018 1:30pm - 2:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA


Interactive Session: Reimagining Your Content to Drive Measurable Outputs and Outcomes - AUDACITY
We humans are a mix of the rational and the emotional. We think and we feel. We respond with both our brains and our hearts. However, most corporate communication content is much more rational than emotional. It’s all about thinking and less about feeling. But what if we flip that notion on its head? What if we tell stories that not only inform our employees but inspire them? Stories that make them think AND feel. During this interactive session, we’ll work through some live content examples (articles and videos) and reimagine them in ways that drive more content engagement and measurable outputs/outcomes.

Jason Anthoine, Managing Founder

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Jason Anthoine

Managing Founder, Audacity
Jason was raised in a small Southern town in a blue-collar home. His dad was an assembly-line foreman at a school bus factory and his mom was a secretary at the bank. From them, he learned the value of an honest day’s work and the pride that comes from doing work that matters and... Read More →

Thursday November 29, 2018 2:15pm - 2:50pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA