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Interactive Workshop [clear filter]
Tuesday, November 27
 

8:00am

Workshop A: The Most Powerful Thing You Can Do Right Now to Improve Your Communications - LED BY TOYAMA & CO
What is at the core of effective communication, independent on the medium being used?
Learn to recognize, define and hone the skills that will improve your communication regardless of whom you are communicating. In this session, we will cover the top three aspects to focus on so that you can become an effective communicator.

Working on yourself as a top communicator, you will be able to communicate in any environment, to any audience. Leave this session equipped with:


  • The #1 trait of effective communicators
  • One communication change you can implement immediately 
  • Tactics to understand the listener’s care and find common ground

Claudio Toyama, CEO
TOYAMA & CO

Speakers
avatar for Claudio Toyama

Claudio Toyama

CEO, Toyama & Co
Claudio is the author of the best-selling book “The Samurai Samba Vinci Way: How to improve your executive presence, increase trust and lead your team at a world-class level” that sold in 16 countries (so far).He is the CEO of Toyama&Co., an International leadership consultancy... Read More →


Tuesday November 27, 2018 8:00am - 10:00am
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

10:15am

Workshop B: Co-Create a Communications Strategy Using Paper Airplanes - LED BY LOCAL WISDOM
The art of getting messages to audiences and moving them to act is daunting, especially in this crazy world where the increase of disruption and information is staggering. As communicators and marketers, we gamble our investment on strategies that bring the best business returns.
 
The wisdom within all of us is powerful. This down and dirty, simple and fun, interactive session allows participants to anonymously share their mission and brainstorm ideas. It all happens within a framework designed to output the key elements to a communications strategy. And we’ll do this using paper airplanes.
 
In this highly interactive workshop, you’ll learn frameworks to:
 
- Draft a departmental mission and define key messages
- Define experiences that will move your audience to action
- Define communication channels to host and promote your messages

Pinaki Kathiari, CEO
Local Wisdom

Speakers
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →


Tuesday November 27, 2018 10:15am - 12:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA

1:15pm

Workshop C: Aligning Internal & External Communications by Design: Reimagining the Structure of Your Communications Function to Match Your New Reality - LED BY AUDACITY
Many corporate leaders, including CCOs, believe there is a hard wall that separates internal communications from external communications. That notion is even reinforced when you look at the function’s org chart and see those areas separated by lines and boxes. But we all know that’s hogwash: great content and engaging stories know no walls. And it’s that work that defines what the communications team does, not the audiences or the channels or even the structure. Given that, it’s time that the communications function’s structure and workflow truly reflect how the team actually gets work done to promote and protect the brand.

During this interactive workshop, you’ll see how communications functions are being reimagined and redesigned to eliminate silos and put the focus on creating great content and great experiences, whether internal or external, including:
 
  • Discovering how and why the term “corporate communications” is dead and the opportunity that presents for communications teams
  • Seeing how a number of global brands are reimagining their communications functions and realigning them around the heart of what they are actually there to do: tell great stories
  • Learning how to rethink job descriptions, roles, responsibilities, and workflow to both energize the communications team and turbocharge content production
  • Seeing how this new approach is working and new ways to measure the team’s success
  • Creating strategies for how you can start this conversation back at your workplace and sell this new structure to the c-suite

Jason Anthoine, Managing Founder
AUDACITY

Speakers
avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
Jason was raised in a small Southern town in a blue-collar home. His dad was an assembly-line foreman at a school bus factory and his mom was a secretary at the bank. From them, he learned the value of an honest day’s work and the pride that comes from doing work that matters and... Read More →


Tuesday November 27, 2018 1:15pm - 3:15pm
AMA Conference Center New York City 1601 Broadway, New York, NY 10019, USA